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How To Use Google As More Than Just a Search Engine

Everybody is googling, but few explore Googles’ full range of services and applications. Some are even wary of all things Google. Despite the founders’ stated aim of making information sharing easier and more efficient, the giant has been criticised for enterprises that some perceive as threats to privacy. Whether or not you care about Google potentially gathering anonymous information about your computer usage or having custody of your files, it would be dumb to write it off.

Google Searching

We all know how to google, though perhaps not the most efficient ways. Quick tips are: include character operators when you enter your query. One of the most useful is the minus sign.  If you want to learn about tomatoes but don’t want your search results cluttered with tomato recipes, type in ‘tomato – recipe’. Also useful is the synonym operator (~). If you’re looking up wool carpets, type ‘wool ~carpet’ and it will also search for rug, mat and other equivalent words. To speed up simple searches, personalise your searches by specifying your requirements – for example, English only. And did you know you can do calculations by typing the sum into the query box? There’s a lot more to searching than meets the eye.

A useful feature for scholars and researchers is searching news, books and academic papers, rather than websites, at Google News, Google Books and Google Scholar. On a more frivolous note, Google Checkout allows you to centralise your online shopping, collating all your purchasing information from multiple sellers and letting you buy using only one account and password. The specialized search options and added services could fill a book. The point is that its worth digging a little deeper to see how you can optimize searching for your purposes.

Google Maps

You can do more than just look up places with Google maps. You can plan routes with Google Transit or even make your own personalized map. Google Earth allows you to travel from your armchair – prior to travel, or just for fun. You can even leave Earth and take a tour of Mars!

Google Communications

Google’s email programme (googlemail or Gmail) is a well-known application. You can also start your own discussion group with Google Groups and you can use Google to send text messages (SMS) to get search results sent to your phone. Gmail can be linked to a calendar-cum-organiser, amongst other features. A handy gadget for your email is a downloadable ‘notifier’ that sits on your desktop and lets you know when a new message arrives. A well-established Google feature for online diaries and business promotion alike is the self-explanatory Blogger service.

Google Documents and storage

Cloud computing is a new development: instead of buying software you access it online and store your documents on the provider’s servers. Great  backup for when your hard drive dies. Applications available include word-processing and spreadsheets, a picture/graphics editor (Picasa) and tools for creating webpages (Page Creator). The plus of creating online documents is that you can share them online instead of producing them, emailing and then awaiting feedback.

These are just some of the features that you can access nowadays. There’s much more, of which Google’s Adsense deserves quick mention – either for people wanting to advertise or for bloggers and website owners wanting to earn by displaying ads on their pages. Don’t forget the feeds, finance information, weather forecasts and the myriad other options available. Wherever you turn, Google seems to have something cooking. No wonder there are concerns that they’re taking over the world – so proceed with eagerness tempered by careful assessment.

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Affiliates Use Autoresponders to Make More Sales Commission

“The ‘affiliates’ fortune is in the followup.”

You’ve probably heard that phrase before. It’s used in all kinds of sales. Thanks to technology, online it’s easy and cheap.

An essential tool of Internet marketing is the autoresponder. This is a software program that sends someone a pre-written email automatically, when that someone sends an email to a certain email address.

People commonly use “Out of Office” type emails when they’re on vacation. For marketing purposes, of course, you want to send messages that are more welcome to your prospects. Back in the mid-1990s when Internet marketing started, people used simple autoresponders to send out basic information such as their products, descriptions and prices.

However, that didn’t last long. Nobody wanted to send emails just to get information they felt they should be readily available on a website. So somebody had a programmer modify the autoresponder software so that it would send a series of messages, at pre-set times. This is a big advantage because most people do not buy a product the first time they visit a website. Yet that doesn’t mean they’re not interested.

You can send the most obvious types of messages to prospects. 1. This product is great. 2. Really, this product is great. 3. Buy now. 4. Really, truly — this product is really really great, so buy it now.

That worked (and still works) to a degree, because sometimes people do respond to reminders in their inboxes.

However, most prospects eventually get tired of such messages — and of you. So most people today will not give you their email address if all you offer them is more sales pitches.

So Internet marketers have found other ways to encourage people to give their email addresses. Instead of just asking people to join your mailing list (how exciting!), you can:

1. Offer a free ebook.

2. Offer a free report.

3. Offer a free teleseminar.

4. Offer a series of free lessons.

5. Offer to give them a price discount on an upcoming product — it’ll be announced only by email, so if they’re not on the list they won’t know about it until it’s over.

Number 4 is in many ways the best “bribe,” because the lessons you send them (seven is a good number) are themselves the followups. You give useful information in each one.

Autoresponder offer #1 is an affiliate product within helpful advice

Here’s an example “thankyou for purchasing our PC Optimization software to fix pc problems and help speed up Windows performance, we would also suggest that you bookmark this new free driver update software search engine that we just finished developing and whenever you need to again update your windows drivers, you can scan, find exact device driver matches and get all your driver updates for free!

Be sure to bookmark this site and check back often for further handy computer optimization and windows tips!” See what I mean this page leads to an offer for a driver update product, which maybe 5% or so of the customers will actually buy, again!

Autoresponder offer #2 is of course another affiliate pitch and further computer tips

Now in about a week you can send another follow-up offer to your customers, convincingly shrouded within helpful advice and additional windows tips of course! Another example offer could be: Almost every PC user will at some time or another be presented with an unwanted popup, unwelcome ad or worse a malicious file that penetrates your pc security and watches your every move.

Here’s a free XoftspySE download to see if you have any of over 1 Million unwanted guests resident in your hard drive.

Not to be smug but I would bet 2-bits that you do! (as long as I can count trojans and adware within the general malware scan). The way XoftspySE works is that the software will scan without the need to register, and only if you have threats you are given the chance to pay/register so this antiapyware tool can fully zap the threats for you. Alternatively if your among th web saavy, you can use the Md5 info provided to sek out and remove the Spyware yourself without the need to pay for the XoftspySE product. Thats what I did it cost me zilchio!

The more useful information they receive in the lessons, the more likely you’ll convince them (better than any online sales letter could) that you know what you’re talking about and they should buy your book.

Of course, this also works for affiliate products. You can refer them to someone else’s book. You can refer them to many books and products.

You can set up your autoresponder account to continue sending them product recommendations every few days for months into the future. You never know. They may not buy the first 50 things you want to sell them, but the email about product number 51 arrives in their inbox just when they’re in the mood to buy it.

Do make sure that every email you send complies with the Can-Spam Act. You should identify yourself and your location. 

They’re many companies that will host your autoresponders for a small monthly fee. Most of them will host different autoresponder series for you. That way, you can set up a series of followup emails on many different products. Just do a Google search and check them out.

Earn a Paycheck with Affiliate Marketing

Are you looking for a way to make money using the Internet? Perhaps you wish to make a side income to complement your existing wages. Or maybe you are a mom looking for a way to stay home with your children and still be able to pay the bills. Whatever your reason to want to make money using the internet, one of the easiest ways to do so is with affiliate marketing.

You Promote OPP (Other Peoples Products)

Affiliate marketing is the process where you market another person’s product or service. You can make an income without your own product, which makes affiliate marketing perfect for those just starting out! You use your websites, forums, or other advertising venues to drive customers to the product you are promoting. In return, you receive a portion of the revenue every time your efforts result in a sale.

The first step to becoming an affiliate and making money online is to choose a product or service you want to promote. This product is the secret to making your income, so you need to choose wisely. Here are some considerations you should look at to determine which program to become affiliated with.

First, consider your target audience. For example, if you have an existing website targeted to those looking for work at home opportunities, then you should choose products to advertise that deal with working from home. You could market an e-book explaining how to manage bookkeeping for the home based business, or you could market work at home information. Keeping your target audience in mind will help you find products your readers are likely to benefit from.

Bounce-back Offers and Back-end Commissions

Second, look for a program that has backend products. Backend products are the added products that customers are offered when they make a purchase. As an example, www.Paretologic.com is great for this (sell paretologic products through the www.Revenuewire.com affiliate network), Last I checked Paretologic offers their Antivirus product for really cheap as a bounce-back offer (this is an offer presented after the original commission is already paid), which gives the affiliate another opportunity to earn a commission w/o jeopardizing the initial commission. These products bring you even more money, because they can turn each sale into a repeat customer. If the product is a high quality one, you can expect to receive some residual income from backend products.

Another thing to look for in an affiliate marketing program is the sales materials you are offered. If you are going to advertise and promote the product or service, you should be given the tool to do so. You should be given codes to create banners, buttons, or other ads on your website. You should also be given an affiliate link that you can post in forums and e-mails. If you are not offered quality sales materials, you will want to look for another product to promote.

Find a Network that Helps Affiliates

Finally, look carefully at the services you are offered as an affiliate. Will you be notified when a sale is made? Quality affiliate programs will send you an e-mail notification when a sale is made through your efforts. They should also have a system in place to track the sales you make. Keeping track of your sales is essential to ensuring you receive payment, and should not be left to chance. Look at the way you will be paid. Do you simply receive a flat commission for each sale, or will you also receive a percentage of the sales of those you refer? Finally, find out what customer service and help options they have. A good company to work with will provide customer service via e-mail or telephone, at convenient hours.

These questions will help you evaluate the different programs you are considering affiliating with. Find a program that will help those you spend time with each day, and you will build a successful affiliate marketing business. Affiliate marketing is one of the best ways to earn money with your existing website, or build a new one to start earning your online income!

Off-site SEO: Reputation vs. Quantity

There is a divide in the SEO world and that divide can often separate one webmaster from the other. Two major SEO strategies each revolve around similar principles — the same principle, in fact — but go about their execution in completely different ways. After you have optimized your website for optimum keyword placement and frequency, meta tags and image relevancy, you start building backlinks. This is where the divide hits — some webmasters value frequency and quantity highly, and allow link reputation and quality to take a hit in order to boost quantity. Others look at the equation differently, and value a small amount of high quality links much higher than a large amount of low quality links.

Which strategy is the best? It ultimately depends on your product, service or opportunity. With such a wide variety on offer online, it is incredibly difficult to pinpoint an SEO strategy that will work for every business. That said, it is not impossible to explain which of the two strategies will work more effectively for you.

What type of business are you running? Is it a service business, such as web design, legal consultancy or online advertising? The service business runs on referrals, particularly from long-term clients, and affiliation with low quality websites probably is not the way you want to run your business. If you need repeat customers, constant support and a continual stream of business, it is best to go with the high quality, low frequency approach. Rather than targeting thousands of websites and blogs, take your time and actively approach each blog or website with a quality offer.

The best way to generate these high quality links is through word of mouth and organic relationships. The big blogs and aggregation websites don’t focus on how much you are willing to pay or how ready you are to spam your content — they focus on quality and insight. If you want these high quality links, you need to fine tune your focus and work hard to get them.

Things are different for many online marketers. When you are less focused on repeat business, client satisfaction and ultimate relevancy, you can use a range of effective SEO options to minimize the commitment you need to each individual link. Start by spreading your links wide and relatively thin — with single links on a wide range of websites. Your goal here should not be the depth and tailored content of a high quality link, but a catch-all content type that allows you to link from as many different sources as possible. Cast your net wide, attract anything inside and ensure you use any linking opportunity.

These two tactics may seem like polar opposites, but they really both work on the same algorithms and principles. Google (along with other search engines) can assign value based on a small amount of quality links or a wide net of average links, so either strategy can work effectively when performed properly. Survey your market, study each method effectively, and decide which one is best for you.

Affiliate Marketing and Building Successful Links

As trends in successful marketing go, affiliate marketing is one of the strongest strategies for use as a successful Internet marketing tool. Numerous companies have made the transition from physical storefronts to Internet businesses. Now, they are tapping into affiliate marketing in order to drive traffic to their websites and business to their virtual doorstep.

Once a website has been created with all of the appropriate bells and whistles, it is time to start considering the implementation of a few good links to build success. Search engines seem to be attracted to websites that contain strong links within them. Therefore, having a number of good links on your website can help to attract those fun-loving, web-crawling spiders that get websites so much attention.

The positive aspect of link building is based upon the concept that search engines give importance to those websites that have a great many good links attached to them. This means that the greater the number of viable links your website has, the more likely it is to garner attention from Google as long as everything else about your website is up to par.

However, just throwing any old link on your website isn’t going to be enough to capture the attention of search engines. The links need to be clean and good. How does one go about the business of getting good links for a website? Perhaps one of the best ways is to trade links with other website owners.

Typically, website owners can reach agreements with other website owners to trade links. Each website owner simply agrees to post the other’s link on their website in exchange for having their own link posted on the other owner’s website. Following this strategy with numerous website owners will eventually lead to the creation of a strong network of links.

Another reliable method that can be used to create strong links is to visit and post information in the forums of other websites. Although you might need to sign up for a free membership to post in a particular forum, it is well worth the small investment of time. All you need to do is to post useful information along with a link to your website in response to a question or comment made by another forum user.

Additionally, you can post content by way of blogs or articles on a variety of websites. Even if you do not receive financial remuneration for this content, you are going about the important task of building strong links that will prove more useful in the long run than any small monetary compensation you might have received. Not only do you get the added benefit of drawing attention from the search engines, but more likely than not, you are also going to draw attention through the links themselves.

The primary purpose behind all of this link building is to drive traffic to your website. Once you are able to establish a strong flow of traffic in your direction, you are ready to go about the business of looking for a number of advertisers to include on your website.

Intro: Creating links for your website is an excellent way to draw more traffic in your direction. Whether you actively contribute to other websites in an effort to build links or you trade them with others searching for the same reasons, building a strong network of links is essential to the success of your website and affiliate marketing strategy.