In Most Niches Social Voting Sites Are Useless For Marketers

I know I’ve previously written in at length about using social voting sites like sphinn and digg for driving traffic and networking, but in the vast majority of niches there is either no social voting site or it is too small to bother with. There are 3 reasons social voting sites don’t cover every niche:

1. The niche isn’t suited to the web and it doesn’t have passionate “users” e.g. Household Furniture.
2. The niche is too small.
3. The Website just hasn’t been built yet (becoming increasingly rare)

Unless your blog is in a niche that is commonly discussed by geeks online, the chances are you wont find a social voting site to promote on. I believe Stumbleupon is the only voting site that can drive traffic for every single niche and that is only because it is so different from other social voting sites. Note that by driving traffic I mean getting traffic from being vote to page 1, not from spamming.

Is This A Problem?

Social voting sites can often be more of a time waster than a useful tool. If you are anything like me you have spend countless hours reading blogs about social media and going out and “contributing” to these social sites like a good little marketer should. I’ve been doing less and less of both recently, and as a result found myself making much more money than before. Not having a social voting site in your niche is probably a good thing.

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