Investing In Social Media Is A Long Term Strategy

I’ve previously explained how lots of marketers waste time on social media sites (e.g. digg), by half heartedly submitting content and not committing to building a “power profile”. This prevents their profile/reputation from building up momentum, which is the key to hitting page one.

In my last post I wrote about momentum:

“Momentum is a very important factor when looking at someones reputation on a social site. It is a viral element of someones reputation spreading. What that means is is that if their popularity were to be plotted on a graph it increases exponentially in a curve. The more friends they have (or the more fans there are of their page etc) the more people see them on their friends profiles and more people become their friend.”

Looking at it from that angle makes it seem like a powerful social media profile should only be invested in if you have the resources to keep building the momentum, however that is not the case. Momentum is only created when your reputation is spreading, not decreasing. If you add friends every day for a month you will end up with a whole load of friends at the end of the month and will continue to gain a few more even if you stop. Even if you go an entire month after that month without adding any new friends or content you are guaranteed to not lose any friends and you may gain more. Building a strong social media account is hard work, but maintaining it is less hard.

In short, social media power leaks away slower than it builds up. This is another reason why investing in a strong social media profile a long term strategy one well worth pursuing.

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