Research Time: The Difference Between Marketing And Advertising
By Matt Jones on Oct 16, 2007 in Blog Marketing
If you are a blogger looking to make more money from your blog you are a marketer, but not necessarily an advertiser. There is a whole plethora of business terminology and tactics that, with a little learning can give you the edge over your ill-educated competition.
If you are stuck in a routine that only generates very slow growth for your blog there is something you do not know and that needs to be found out as soon as possible. What I am suggesting is that rather than swimming around the same blogging circles, you learn something new about marketing and up your game. Remember that blogging is 10% writing and 90% marketing.
What’s The Difference Between Marketing And Advertising?
Googling this comes up with a great many different answers, but here are some definitions:
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
In other words, advertising is a part of marketing. I find the easiest way to understand this is to thin of a traditional market with buyers and sellers (and pigeons doing their dirty work all over everyone). The advertising is the billboards you set up and the posters you stuck on nearby walls earlier that week. The marketing includes this, as well as many other activates such as market research (researching supply and demand of your product), market positioning and a whole lot more.
I’m not going to turn Blogging Fingers into a business and marketing site (not only because I don’t know it all myself) but because all this information is out there already. What I am saying is that the best way to get stuck out of a blogging rut is to go and learn something new that you can implement on your blog.
P.S. The photo is of my home City, Cambridge.
Technorati Tags: marketer, advertiser, business, Marketing, Advertising, market
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Yeah years ago when I did IM, I did a fair bit of advertising, mostly PPC but I didn’t know a thing about marketing. Now, it’s the opposite. I haven’t done any advertising of any kind yet but I’m doing a lot more marketing in many different ways. I much prefer marketing to advertising. I think if you market well, you don’t need to advertise.
Yes I agree, lots of blogs have 0 advertising budget and still do well (including this one).
I’ve seen various definitions on the web about the difference between Marketing & advertising. Many need to be left alone because it only confuses readers even more. The definition above is about the best one that I’ve come across. Anyone who still doesn’t understand the difference - Don’t Sweat It - just do everything that you possible can to attract awareness to your business. If your product/service is of any value to your visitors then everything else i.e. sales, sign-ups, etc. will fall into place.