Using Multiple Social Media Accounts For Different Niches

Many bloggers, including myself, have interests in more than one niche. Social media sites like digg, Stumbleupon and Facebook are all great ways to drive traffic to a site by building up a strong profile with lots of friends. Putting those two elements together creates a problem. If you have two sites in two totally different niches should you be using just one account to promote them both?

It may be against the rules of many social media sites to have more than one account, but is it beneficial from a marketing perspective?

The Problem With Using Just One Account

You want your profile to be smiled upon by the social media sites algorithm (spam filtering, weighting of your votes etc) as well as the members of the site. On a site like Facebook where there is no voting, it is all about what people think of you - your brand. Facebook lets you create pages to display your Websites separately but what if all the friends you have added are all only interested in just one of your niches? (which is why you added them in the first place).

Momentum And Becoming Diluted

On Digg the situation is similar where people often befriend you depending on what you have been voting on. If you have an odd combination of interests it may result in your reputation and submissions on that site being diluted.

Momentum is a very important factor when looking at someones reputation on a social site. It is a viral element of someones reputation spreading. What that means is is that if their popularity were to be plotted on a graph it increases exponentially in a curve. The more friends they have (or the more fans there are of their page etc) the more people see them on their friends profiles and more people become their friend.

Conclusion

Having multiple accounts may result in the friends on each account being more relevant, but overall the number of friends will be lower because the momentum is not being taken advantage of.

What do you think about using multiple social media accounts for each niche you are involved in?

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