How To Make More Money By Posting LESS
By admin on Jul 3, 2008 in Blog Money
Posting frequently and consistently has always been a good blogging method. However, experimenting with posting less is also definitely worth doing once your blog is stable.
How Posting Less Makes You More Money
Posting less cuts costs. That is true if you write all your blog posts yourself or if you outsource the writing, it saves time and or money. Cutting costs means your profit increases and as we all know profit is by far the most important factor when selling a blog (or any business). However, posting less poses a risk of decreasing traffic and as a result earnings, which would obviously decrease profits. If you can get the balance right by lowing the frequency of your posts just the right amount to keep traffic, you will make more money from your blog each month and also sell for a higher price.
Why This Is Especially True For Blogs
One of the main deterrents for buying a blog is the high maintenance costs. If you can prove that you only need a couple of posts per month to keep your traffic your blog suddenly becomes of interest to buyers as who normally wouldn’t enter the blog market.
The type of blog also matters. On a flagship blog with a loyal readership it is far more risky to lower the posting frequency and less beneficial. What you are really trying to find out is the magic number of posts needed for keeping Google traffic to your niche blog(s), where there are only a few other small traffic sources.
How To Effectively Experiment With Posting Frequency On Blogs
If you normally post once per week and suddenly stop for a month that is a very dangerous experiment. I would suggest easing down the posting frequency in stages. If you normally post once per week, try seeing if you keep your traffic when you post every 10 days for a month. If you manage that I would keep it stable at 1 post every 10 days for another month and then try lowering again. If traffic decreased (or decreased too much) then raise the number of posts back up to once per week.
Conclusion
This is for primarily for niche blogs where the main traffic sources are the search engines. With a very young niche blog (less than 3 months old) experimenting in this way is too dangerous. However, with a 6+ month old niche blog with stable rankings it is a great way to make extra money.
“One of the main deterrents for buying a blog is the high maintenance costs.”
So true. Time is the most precious resource every blogger should take into account.
For new blog, build up content diligently is important. If you are building audience and RSS subscribers, I guess there is no choice but to update the blog like every week.
Niche blog that uses a blog as content management system could use the typical web site model, but still adding content every so often will make search engines come more often.
Good post and i agree that you should`nt go straight from once a week to once a month it is important that you slow down your postings gradually.
Good thoughts. You’re highlighting the economic principle — law of diminishing returns. The key is to figure out the point at which less is marginally more. How do you suggest figuring this out with some quantitative certainty? What key metrics should you monitor to figure out the correlation?
Chris Cairns
The law of diminishing returns, interesting, I did not know its name.
I’d use the number of unique visitors, in relation to the number of posts.
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Nice article. Blogs take a lot of work to run successfully and I know personally as I’ve been unable to keep my blog running smoothly. Sometimes reducing the amount of posts to 2-3 a week can make it more manageable.
I think it’s depend on the niche you are lurking at. In my tech blog, I blog for 5 posts a day and I don’t have any problem because I only uses up to 2 hours a day.
All I can see is an up-rising in traffic and earning.
True, on tech/news blogs being quick with lots of updates is more important.
I’m trying to post more, but sometimes we do not have much ideas to fill a blank page…
[…] about the author : Matt Jones is the owner of bloggingfingers.com […]
That’s a interesting concept. I have always read that you must post 2 or 3 times per day to make money and maintain the traffic level. Posting less often is definitely worth experimenting with. Thanks for the interesting post.
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