How To Make More Money By Posting LESS

Posting frequently and consistently has always been a good blogging method. However, experimenting with posting less is also definitely worth doing once your blog is stable.

How Posting Less Makes You More Money

Posting less cuts costs. That is true if you write all your blog posts yourself or if you outsource the writing, it saves time and or money. Cutting costs means your profit increases and as we all know profit is by far the most important factor when selling a blog (or any business). However, posting less poses a risk of decreasing traffic and as a result earnings, which would obviously decrease profits. If you can get the balance right by lowing the frequency of your posts just the right amount to keep traffic, you will make more money from your blog each month and also sell for a higher price.

Why This Is Especially True For Blogs

One of the main deterrents for buying a blog is the high maintenance costs. If you can prove that you only need a couple of posts per month to keep your traffic your blog suddenly becomes of interest to buyers as who normally wouldn’t enter the blog market.

The type of blog also matters. On a flagship blog with a loyal readership it is far more risky to lower the posting frequency and less beneficial. What you are really trying to find out is the magic number of posts needed for keeping Google traffic to your niche blog(s), where there are only a few other small traffic sources.

How To Effectively Experiment With Posting Frequency On Blogs

If you normally post once per week and suddenly stop for a month that is a very dangerous experiment. I would suggest easing down the posting frequency in stages. If you normally post once per week, try seeing if you keep your traffic when you post every 10 days for a month. If you manage that I would keep it stable at 1 post every 10 days for another month and then try lowering again. If traffic decreased (or decreased too much) then raise the number of posts back up to once per week.

Conclusion

This is for primarily for niche blogs where the main traffic sources are the search engines. With a very young niche blog (less than 3 months old) experimenting in this way is too dangerous. However, with a 6+ month old niche blog with stable rankings it is a great way to make more money.

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