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New Layout And Advertising Plan For Blogging Fingers

I’ve made a few changes to the Blogging Fingers layout, which hopefully will benefit everyone.

What Has Changed

  • The two banner ads I tested in the header are gone, moving the content back to the top of the page.
  • The list of ‘recommended posts’, which were only recommended because they contain affiliate links is gone.
  • The feed count and RSS button have moved to the middle sidebar, replacing the recommended posts.
  • I’ve created 6 125 x 125 banner spots in the right sidebar at the very top, giving advertisers maximum exposure and traffic. These cost $30 per month.
  • I’ve set up a series of special offers to try to give advertisers the best deal possible. Buying a banner gets you $10 off a review and buying a review gets you a free text link. I.e. you get a banner, a review and a text link for $65 until the banner and text link spots are all sold. For full details see the advertising page.
  • I’ve removed the BlogRush widget because the impressions I was getting gave terrible click-through rate. I’m sure no one wants another entire post devoted to repeating that 1 sentence.

  • Let me know what you think of the changes. Do you love it, hate it, or “meh” it?

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    RSS Feed for This Post11 Comments »

    Comment by Adam | 2007-09-26 16:45:40

    Your search bar looks kind of wonky to me. Just my opinion though

     

    Comment by FredPeters | 2007-09-26 17:21:40

    Matt,

    I like your new design. I have recently updated mine too. I think it is very good how your RSS button is so prominent. I look forward to reading what other people think.

    Regards,
    Fred

     

    Comment by Jennifer | 2007-09-26 22:09:15

    I like your design. I agree that your search looks strange up there.

    I like the ads even, they look cool there. Best of luck with this…

     

    Comment by WarriorBlog | 2007-09-26 22:14:17

    Good decision - kind of annoying to see ads where your header is…

     

    Comment by Ken Xu | 2007-09-27 00:11:01

    Nice ads layout, matt. Hope you could attract more advertiser using this new layout. :)

     

    Comment by Matt Jones | 2007-09-27 11:12:48

    Thanks guys. Time to sort out that search bar.

     

    Comment by Jackbravo | 2007-09-27 19:56:04

    I like the design as well. It seems that this box advertising thing is all the rage these days. I haven’t figured out how to do it on blogger yet, but I don’t I’d have any takers anyway, so the point is moot.

    Keep up the nice work. And I liked your post about stumble upon. I’m putting it to work as we speak.

    JB

     

    Comment by Ellie | 2007-09-28 02:36:57

    I like the new design. I definitely look forward to seeing other improvements!

    keep up the good work!

     

    Comment by Adnan | 2007-09-28 16:17:23

    Well done on the switch over Matt - and I definitely think the 125×125 ads will sell better for you than those banner ads.

     

    Comment by Matt Jones | 2007-09-28 21:40:12

    Thanks guys, and thanks Adnan for the ideas in the first place :)

     

    Comment by CHESSNOID | 2007-09-29 20:19:44

    The smaller ads definitely less intrusive and can be more easily seen. Good job on the change.

     

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