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Story Behind The Sale Of Blogging Fingers

I’m sure some of you will be sick of hearing about the sale of Blogging Fingers (somehow I am!) while others still want to be drip-fed more details. I’m going to put the latter out of your misery by telling the story behind the sale.

  1. I intensively researched blog sales ensuring I had read every singly blog post in the history of blogging that gave any advice on how to get top dollar. I’ve already sold a blog before but I wanted to be extra safe.
  2. I contacted Yaro Starak of Blog Mastermind who advised me not to go live with a SitePoint auction straight away. I believe this was good advice because if I had not waited I may have over/under valued Blogging Fingers.
  3. I contacted the top 30 bloggers using 45n5s top 100 list, many of which I already have relations with. I also this list of the top blog networks and emailed the top 50 about the sale.
  4. I posted about the sale on Blogging Fingers allowing for initial private offers to be made. Most of the offers here ranged from $100 (yes someone actually offered $100) up to nearly $2000. 2 stressful days went by during this stage. Not satisfied with these offers I decided to go for the plain and simple approach .
  5. SitePoint auction launched. I used the initial demand (30+ people contacted me stating interest) as well as the stats to price Blogging Fingers at $6000.
  6. Sold for $6000 after being on auction for 2 hours. I had prepared for the long haul and listed the auction to last for 2 weeks. The first and winning bid was the BIN which was a welcome surprise. I also received another person saying they were interesting in paying the BIN (buy it now) price, but the deal with them fell through.
  7. I Entered negotiations with the new buyers about staying on. We have since agreed that I will stay on for 1 more week posting every day, as per normal. I am also being hired to manage the blog and post 2 top notch articles each week for 1 month after this first week is up. After that I will have to decide whether to continue.


I must confess I have missed out an important part of the story. I’m sure you understand how hard it is to not keep insanely checking for bids. Between what was overall a very eventful few days there was some time to kill. Perhaps I should have spent that time doing some extra marketing… instead I watched all 6 Starwars films. I could have worked on other sites but I new anything I did would have to be transferred to my new Bluehost account and I used that as an excuse to procrastinate. That just goes to show you don’t have to be a marketing and blogging genius to make big money online. I believe all of you can do the same or better if you put your mind to it.

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Comment by YC | 2007-11-03 13:10:10

Congrats Matt! Interesting how you conducted the whole sale – more than a few tips there for everyone.

I’m terribly upset that you’re going tho’ – I do hope you stay longer than the 1 month. :)

Keep in touch about your new projects, Matt!


Comment by Chip | 2007-11-03 13:16:06

We’ll see if this is for the better or for the worse, both for you, and for us, the readers. You will have time, in a week or a month, to tell us if you are really happy with this deal, and then lead us to your next online project (if any).

I say that is a good price for you, taking into account your blog statistics. Maybe if you would have waited longer, you might have gotten some better offers, but then again, maybe the offers would have decreased.

Anyway, good luck with your next project, as I’m sure there WILL be another one 😉

Comment by Matt Jones | 2007-11-04 09:52:03

Thanks :)

There already several new projects on the go.


Comment by Thomas Sinfield | 2007-11-03 13:20:20

That is a great result for such a young blog! Love to know what you are going to be up too now.


Comment by 45n5 | 2007-11-03 14:12:46

congrats matt, you forgot one important detail about the sale though, or did i miss it? anyway

who are the new owners? 😉

Comment by Matt Jones | 2007-11-04 09:51:14

The important detail was all the Starwars watching :p

I’ll put a word in about the new owners on Sundays post. I’m still going to be running the show for the next 4 weeks at least.


Comment by kher Cheng Guan | 2007-11-03 17:30:18

since, blogging fingers has been sold, i’d like to take this opportunity to wish all the best to the NEW OWNER!


Pingback by Blog Sold | John Cow dot Com | 2007-11-03 17:31:21

[…] Matt Jones’s blog, has been sold for a nice chunk of change — $6,000! That’s not bad at all for a 4 months […]


Pingback by Weekend Update - November 4th | Enkay Blog | 2007-11-04 05:10:38

[…] Sold BloggingFingers is a popular blog that recently fetched $6000 and its stats aren’t too far away from mine. […]


Comment by shy guy | 2007-11-04 07:47:48

Congratulations for you..
Maybe new owner must show best of bloggingfingers..


Comment by Zath | 2007-11-04 16:14:27

Congrats Matt!

I’ve been lurking around reading Blogging Fingers since you started it and for you to have got such a good price for your 4 months hard work, must be very satisfying, well done!


Pingback by chipseo | Top 25 Monday Morning Stars of the Week, Nov 5 | Practical eCommerce Marketing Solutions | 2007-11-05 17:24:04

[…] Story Behind The Sale Of Blogging Fingers […]


Comment by Mike | 2007-11-06 20:21:38

I found this post today and i have to say you’ve done a pretty good job. Now I’ll have to see what kind of top notch articles made this site worth 6K..


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[…] BloggingFingers – $6,000 OneMansGoal – $8,500 BlogOhBlog – $10,000 […]


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