What Is The Most Profitable Type Of blog Content (part 2)

This is the second part of a two part series discussing the most profitable type of blog content.

In part one I showed that blogs can be seen to educate, inform or entertain the readership and I outlined the various advantages that come with monetizing news and resource blogs, which inform and educate.

Monetization Problems For Entertainment Blogs

A blog like this has a problem with monetization because the readership is so broad and un-targeted it can be hard to sell any certain product and AdSense clicks aren’t a good alternative as they would yield a low click through ratio and low earnings per click. Generally people who are bored go to entertainment blogs to kill time without a specific purpose, or if they do have a purpose is it to read/watch the blog and not to go shopping.

The Solution To Monetizing Entertainment Blogs

Entertainment blogs have a big advantage that they attract traffic like bees and so a great form of revenue is CPM ads, which pay by a rate per 1000 impressions and don’t require clicks. One of the best CPM ads are are full page Ads from Adbrite, which pay very well, sometimes up to $5 per 1000 impressions.

An example of a site that uses a combination of gossip and weird news stories to attract to attract a large mainstream readership is CitiJournalist.com. CitiJournalist takes the traffic advantages of news blogs, such as having a never ending supply of stories as well as the ability to use linkbaiting tactics more easily; and combines them with entertainment very successfully.

Conclusion

Profitability of blog content is all about the traffic to value of visitor ratio. With resource blogs an individual visitor is often more valuable but harder to attract, whereas on news and entertainment blogs an individual visitor is often less valuable but less costly to attract. Therefore all types of blog content can be highly profitable and ultimately it comes down to the quality of the content and how well it is marketed.

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