AdToll: Your Tollgate To Web Traffic

AdToll is an Ad Management service. Bloggers can use AdToll to make money by publishing 2 types of Ads.

1. Sponsored ads that are at a set price you define.
2. RON (Run Of Network) ads, which are cost per click ads.

A common problem for new ad networks is too many publishers looking to make money and not enough advertisers looking to spend. This can result in low CPC/CPM for publishers or even worse - have no ads to display for them at all.

AdToll have a system that attempts to overcome this problem. They give a high earning rate of 75% revenue share (as opposed to the industry standard of 50%) that pushes earnings up. Part of their small cut of 25% goes towards marketing the service by buying sponsored reviews such as this one.

Publishers also get to set up a “default” ad that can be shown when there are no ads available for your site.

A common example many AdToll publishers use is to display Google AdSense ads as their default option. With AdToll it’s all about finding the balance to attain the highest earnings. You can “weight” the default option at 100% which means your default ad will always be shown instead of the CPC RON ads; which may prove to be the profitable option by only allowing the potentially high paying sponsored ads to be shown with your own other ads. Weighting the default option at 0% means your default ad will only be displayed when there are no RON ads available.

Anything in between 100% and 0% weighting refers to how often your Default Ad will be displayed instead a Run of Network Ad. I see little point in putting the option between 0% and 100% unless you have a site of your own you want to promote part of the time while earning from AdToll.

Extra Features For Publishers:

• Wide variety of ad sizes including the attractive 300×250 Video Ad.
• Free promotion. If you offer the best deals to the advertisers your site is featured on the AdToll Homepage

For Advertisers

From an advertisers perspective there are some great bargains to be picked up. Publishers compete to get on the featured section of the AdToll Homepage in the attempt to make more sales and as a result the prices have plummeted to a CPC of $0.01 and an incredible CPM of $0.01 in some cases. You can take a look at the site directory or book an RON ad to proceed.

Conclusion

AdToll looks like a fairly promising Ad Network, especially for advertisers. Hopefully it’s business model will mean it lasts longer than the plentiful crazes that sweep the blogosphere. It is up against lots of competitors but as will all monetization the best method is to try everything and tweak it till the winning formula is found.

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