December Blogging Challenge: Build A Profitable Niche Blog With Christmas Sales, Sell In January

This is not about preparing your current blog for Christmas but I’m writing about quickly building a niche blog and selling for an easy couple of thousand dollars in January. This is a good plan for the simple reason that the price of a blog is ultimately determined by its monthly earnings, and the month of December is the most profitable month of the year for many bloggers; therefore the best time to sell a blog which is making money from the Christmas shopping spree, is in late January.

I am doing this with my Airsoft Store Online. I built it 2 days ago and using Stumbleupon traffic I made the first sale of an Airsoft gun yesterday using Amazon affiliate links. Not bad for the 1st day! The target with this site is to earn $150-$250 during December when everyone is buying Christmas presents and then sell the blog late January when the January sales are slowing down. I will then pick the most profitable 30-day period to display as the monthly earnings. E.g. December 15th - January 15th may have earned more than simple the month of December. If there is a 30-day period where $200 was earned, the site should have no problem selling for over $2000.

I’m not going to outline all the basic tips like “pick a topic you are knowledgeable about”, because it is obvious that will help. The big problem is how to drive traffic for free to such a young site. The answer is surprisingly simple.

Tricks Of The Trade

1. Pick a niche where ‘cool’ pictures can be used. It sounds crazy but it is pictures that make Stumblers give the thumbs up. All these posts about tweaking content to make it attractive to Stumblers are largely useless. The most important thing to a Stumbler is the 1st impression, which is dictated by the relevance of the content to their interests and the appearance of the page. Airsoft guns are perfect for this because it is easy to find pictures that make people will think “dude” and give it the thumbs up. Having a blog on the Homepage to drive Stumbleupon traffic with the e-commerce style section in the pages is a good strategy.
2. Pick a niche that involves readers spending money. This sounds like a no-brainer but Blogging Blogs like this one involve reading and very little spending. Airsoft is all about buying airsoft guns and gear and so is far more profitable in the short term, which is the aim here.
3. Pick a niche where the readership is un-websavy. This is essential for the conversion rate. Websavvy people are more aware of affiliate links and sponsored posts and do not convert as well. I am a blogger who believes readers have to right to know the truth about sponsored content if they ask, but they do not have to right to be constantly reminded. That is a separate debate…

My Challenge To You

I will be making the most of this money making season and I strongly recommend you do as well. Anyone who joins me in building a niche site and sells in January off the back of Christmas profits will be written about in a post in January, but that isn’t the reason to do it!

Have you got any Christmas money making projects?

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