This is the 1st tip of 5 in this series of Ways to Increase PageRank. With the impending update hanging over all our heads now is a time for action and carrying out these simple but very effective tasks. The PageRank update could be anytime this month, we have no way of knowing whether it’s possible to carry out these tips on time but the probability of them being taken into account at this update is increased by implementing them straight away.
Increase PageRank, Tip No.1
Install this plugin from Andy Beard.
“This plugin adds rel=”nofollow” to all links within the content that are displayed on your home page and duplicate content pages.”
Using rel=”nofollow” prevents the Googlebot from visiting the link and so no PageRank is lost/given when it is used. Basically this is patching up the holes in what should be a PageRank tight blog.
If you are reading this post on the homepage of Blogging Fingers, there is rel=”nofollow” on the link I used (above) to the plugin, but if you are reading this on the individual post page there is no rel=”nofollow”.
The Plugin results in the site you are linking to getting their deserved in-content link and you get to keep a high Homepage PageRank allowing for maximum monetization.
Isn’t This Being Stingy With Links?
While I’m sure some will disagree, the value of a link in a blogs content is for
a) The initial burst of traffic it brings
b) The long term SEO benefit of the link from the individual post page.
There is a debateable “c)” that could be added to that this in that the value of PageRank can be gamed. An example of this is guest blogging on a high PageRank blog (with a link to your blog) and hoping that Google ‘takes the snapshot’ for display in the toolbar while your post is still on the homepage.
If anything, it is more ‘ethical’ to add rel=”nofollow” to these links because the PageRank gained from the link by the guest blogger gives a false impression to future advertisers about how much value a link from the guest bloggers blog will give them and is a little sneaky.