The Great Selling Blogs Debate: My Response
By Matt Jones on Nov 7, 2007 in Creative Blogging

After the initial wave of reactions to the selling of Blogging Fingers, which mostly consisted of a mixture of awe and congratulation, I’ve noticed things in the blogosphere have taken a rather sinister turn.
I read all the comments on every post that has mentioned Blogging Fingers even if I don’t have time to make a reply of my own. Blogging Experiment wrote a post about selling blogs that started a bit of a debate in the comments and combined with the related post from Xfep and a few on other blogs I felt compelled to respond.
Image Credit: Jim Philips Thumbnails
Some readers say they feel betrayed and that they unsubscribed despite the me repeatedly saying I am staying on for over a month. All that is going to happen this month is that the posting frequency will drop and the post quality will increase. Even if this were not the case surly if new blogger took over they deserve a chance to prove themselves?
I think people are saying these attention seeking comments for that very reason, that they are eye-catching, send more traffic, build more of a brand and show they have an opinion about things; even if their opinion is based on theories rather than fact.
I see some bloggers that chose not to sell attempting to take the moral high ground, while others who perhaps regret not selling have written a post about why bloggers shouldn’t sell just to make themselves feel better, at the expense of those that did sell.
I am not trying to get at anyone in particular, but it is a general atmosphere in the comment section on various posts that I do not like.
I have gone through the issues that have arisen 1 by 1 and dealt with them.
1. Reader Trust Betrayed.
I don’t see how selling a blog has anything to do with reader trust. Readers get disappointed because they aren’t being given free stuff to read anymore, they are bound to complain. Trust is about telling the truth, as far as I am aware I and the other authors who sold their blogs never said we were not planning on selling one day. There are no lies here.
Ultimately if a reader feels let down, that blogger has done a fantastic job at making them feel like they are a part of the community of blog.
When the last Harry Potter book was published you didn’t see riots of people saying how J.K Rowling was a lier who took their money and abandoned them. She deserves every penny of her millions.
2. The Sellers Are Foolish To Sell So Soon Because In The Long Run More Can Be Earned With Less Effort
People who say this have no idea about the bloggers personal situation. They may know about the bloggers personality and a few facts about them (which again shows the blogger has done a good job again in having a personal writing style) but if these commentors have the right to say they could have made more in the long run, I have the right to say why they are 100% wrong in my case.
I have no doubt that Blogging Fingers will end up earning the new owners a handsome profit over 1+ years but but saying I should not have sold means you are assuming I have another 1+ years to keep blogging here and getting incremental earning increases.
A Few Facts You Should Know About Me Before Judging
No matter how much money I make this year I am going to University next year to study Entrepreneurship and once there I would not be able to maintain Blogging Fingers to allow these “massive future earning rates” to be attained.
While at the moment I am a full time blogger and loving every exhilarating minuet of it, I have bigger plans for this year including traveling the world and a whole bunch of online money making projects that need funding. A common situation for many bloggers is they have a full time job and are writing 1 blog post each day in the hope to one day be able to quit their job and just live from that 1 blog post per day. While that is a perfectly reasonable goal for the 25+ age group, mine is not never ever have to get a full time job and make more than “just a living” from blogs.
My 1st 3 month old blog sold for $1000, now the 4 month old Blogging Fingers is sold for $6000. I have every confidence that if I were to start another blog in in this niche there is no reason why I cannot multiply those figures again and sell another one for over $12000 in a few months. Starting a new blog similar to Blogging Fingers is a very real possibility, but if I already know I could do it, why do it? Why not go for something new that develops new skills and opens new door ways?
Apparently having a 3-5 year plan for a blog means you are thinking long term and that selling sooner than that is breaking the plan. I disagree with this. I believe a blog that is meant to make money should always have the option of being sold and that keeping that option of selling open means you can never truly fail. The sign of a successful blog is either attaining the monthly earnings you aimed for, or selling at a price that means you can start again with extra money to put into it this time around.
This is becoming a rather long and personal rant but I am simply trying to discourage judgment of bloggers who sold their blogs.
3. Credibility Is Lost From Selling Out
How can this be true? The sale of Blogging Fingers has brought more traffic, attention and links to this blog than any single piece of linkbait I have ever conducted. In addition I now have a moderate level of expertise having sold 2 blogs for good prices. As well as that I am blogging here for at least 1 more month so networking and making contacts can still be done and I can still launch new sites and blogs from Blogging Fingers providing it doesn’t damage the readership.
Conclusion
The internet is evolving at an ever increasing rate. It is because of this that making money online is not like any other industry and it is difficult to form a long term strategy. Having a solid money making exit strategy is the safest way to ensure a profit and shows good planning not poor planning.
I’m Looking forward to your responses. Subscribe to the RSS feed for more Blogging Fingers articles.
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Matt, I couldn’t agree more. While I’m not going to be selling my blog any time soon, I don’t think there is anything at all wrong with doing so. Using your sale for example, by selling you’ve turned what was originally a few hundred dollars earnings over the course of 4 months into $1500+ each month! I don’t see how anyone can argue with that. Yes maybe you would have made more in the long run but that also means you’d be tied to this blog and would be limited in your options as you mentioned.
Great post, great sale, and good luck with whatever you do after this!
Thanks for the support Ben, I’ll be revealing some of the stuff I’m working on pretty soon…
Hi,
I was the one that brought up the issue of reader trust at the BloggingExperiment comments.
I don’t deny your ability in building up a profitable blog within a short span, in fact I applaud you. Reader trust is just one issue I brought up and I think its a relevant issue.
I wish you all the best in your studies and hope to read you again soon at your new blog.
See ya,
Bmunch
Thanks for the wellwishing.
I would really like to hear why reader trust is relevant.
I think credibility is lost because when I’m asked for a link from somebody or asked to help promote something for somebody I’m doing it for them, it’s building a relationship. Or am I just being used to help get a higher price for the sale of a blog?
When I’m asked to subscribe am I doing it because you really want me as a reader or so you can sell my attention to someone else?
both are ok if you are honest about it.
Also, blogs are a people thing. If I see a blog sell out I’m less likely to want to work with or JV with that person in the future knowing they aren’t in it for the “long haul” like I am.
I completely understand people have life changing situations that may need them to sell to eat and that is cool however I’ve yet to see that kind of transparency on the sale of a blog.
I’m also completely cool with everybody flipping their blogs for a profit. I just think if this a community you’d like to make a career with and have a future with it’s not the smartest thing to sell out. Sure it’s not the end of the world, but for sure not the smartest thing.
Mark you are right, it is almost always about both building a relationship and simple basic increasing readership/earnings.
I see what you mean about the JV partner issue. I think if I had a reputation for starting something, giving up and selling for a pittance that could be a problem, but because decent sales prices have been attained I think (and hope) that shows more sales skills than quitting.
I have a few strategies that will utilize the Blogging Fingers community. I’ll reveal them soon…
no problem, good luck with school.
I’m speaking in general where the opposite opinion comes from and not personally about you.
Well said Matt. I think if it makes sense for you to sell, which it seems it does, then it was the right thing to do. I’m still a reader and you haven’t lost any credibility from me or anyone else that I’ve heard of.
Good luck with your studies and with your other projects moving forward.
Thanks for the encouragement Erik
matt, since “blogging fingers” has already sold, whatever you say within this one month, is immaterial.just move on and let the new owner take over. let the readers decide for themselves. anyway, all the best to your studies. take care.
kher Cheng Guan, I’m hired by the new owner to keep going. You can’t get rid of me that easily! :p
These words come right from your heart. Well writtern and you have my trust for sure. Again, I do not have the john chow pen any more!
Thanks, that pen needs finding! I lost track of it somehow…
I can understand why people will feel betrayed, Matt. But I don’t see why any of it should be directed at you or your blog sale - it’s kinda silly. This isn’t a ‘personal’ blog per se - it’s about blogging.
It’s always well and good to build a relationship with everyone like Mark mentioned, but as a reader, for a blog like yours, my primary concern to keep reading it is whether the new writer can continue with the quality. I won’t feel betrayed in any way about my subscription or previous support as being used for monetary gain in terms of blog sales because at the very least, the blog content has provided me with value.
Then again I am very open about these things. However you have dealt with it with transparency so no worries, just get on with your other projects - I’m more interested to know more about that lol
1 of my future projects will be revealed soon:D
no matt, i’m not getting rid of you. you got rid of yourself! i’m trying to say is since you’re Not the owner anymore, you are only a contributor now,so what you say is not that important. the future of “Blogging Fingers” and its new owner is what its readers concern. i cannot understand why you are still negotiating to stay back longer. you’re the one who offered to to sell “Blogging Fingers” and not because someone made an offer. move on, matt. we love your work before and now let us see what the new owner has to offer.
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Hmm.. Debates over your blog selling.
The single shot cash benefit for selling the blog is definite, but could you write the long run money benefit on this for you?
I would also love to hear this from new owner side.
J.C. Carvill
Email: support@cosmosing.com
URL: http://www.cosmosing.com/jeanclaudecarvill/index.php