Will Digg Become the Next Internet Verb?

This is a guest post from RyanShamus.com.

We all know that Google has made its way into the dictionary as a verb! No one would argue that the onset of Google has become an international phenomenon, changing the way we research on the Internet and the way that businesses market. Now, a powerful new force has made its way onto the web- Digg. What is it, how do you use it and what can it mean for your business?

While it can be challenging to keep up with all of the Internet tools and technology, one of the newest ways to communicate and market on the Internet is through social networking and social bookmarking.

The question that I would ask you, is “Do you Digg”?

Digg is one of the biggest social bookmarking sites available today, but is it large enough to be considered ‘mainstream’? Social bookmarking is a way to help drive traffic to your website, and we all know that traffic is priceless. The more traffic that you can drive to your website, the more opportunities that you will have to generate revenue for your business. While you may be overwhelmed at times with learning how to market on the Internet, social bookmarking is a tool that you need to add to your company website if you have not already.

While Digg is not the only social bookmarking site, its popularity is sharply rising, making it one of the many tags that you need to add to your site to increase traffic and potentially increase your sales.

How does social bookmarking help you? Well, when someone likes a blog post or an article post on your site, they can click on Digg and share it with all of the other members of their group. When your content ends up on Digg, it has the opportunity to be spread, otherwise called by some as “The Digg Effect”.

While this effect can be positive, it can also be negative; hence, the power of the Internet. Marketing has become a tool that can become viral in a moment. You want to create great content and you want to regularly add it to your site. The Internet offers the ability for even the smallest guys to get noticed. But, beware as you want to make sure that you follow a few simple tips to get your content viewed in a positive way:

• Always use original content. Make sure that while you may be inspired by other people’s content, yours has to be 100% original.
• Post regularly- daily if possible.
• Sign up for all of the major social bookmarking sites. Not only will this help your content to get greater distribution, but you will have the opportunity to instantly create a viral effect if your content is superior.
• Provide true value to the readers of your content. Nothing is more frustrating than reading a blog or article posting and then thinking, “This was a waste of time” or ‘That was it” or “Just another sales pitch”. If you can position yourself as a true authority on a topic, providing true value to the reader, you will get sales via the credibility that you have established. When you can sell in this matter, you don’t have to use a hard sales approach to generate website clicks.

So, whether or not Digg actually makes its way into the dictionary, it is an effect that you will want your business to be a part of.

Here is another post I wrote about getting onto the front page of digg.

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